INSURANCEREGULATORY DEVELOPMENT AUTHORITY OF INDIA

HYDERABAD

17^thJanuary 2019

Minutesof the 55^th meeting of the Procurement Committee held on 17^thJanuary 2019

Present:

(i) Ms Pournima Gupte, Member-Actuary - Chairperson

(ii) Shri M. Pulla Rao, ED-General - Member

(iii) Shri P.K. Maiti, GM-Enforcement - Member

(iv) Shri M.S.Jayakumar, CAO - MemberConvener

UserDepartment present:

(v)Smt KGPL Ramadevi, GM - Communications

(vi)Smt Mathangi Saritha, AGM - Communications

1.    Campaign through Television viz.Doordarshan  and  NFDC (for Private News and EntertainmentChannels)

The CommunicationDepartment submitted the agenda and appraised the Committee as follows:

Inorder to take up Insurance Awareness Campaign through TV through Doordarshanand private channels on all India basis, the department has sought proposalsfrom Prasar Bharati and NFDC. The media plan proposals were placed beforePublicity Committee which recommended the proposal in its meeting held on 18thDecember 2018. The recommended media plan is for telecast of four TVCs,viz. 3 TVCs on spurious calls  and  one New TVC onimportance of Health insurance for a duration of   3 monthsthrough  Doordarshan  and Private  News and EntertainmentChannels  (through NFDC)  at estimated cost of Rs. 25.95 crore.Details of media plan and estimated expenditure are summarised below: 

a) Doordarshan channels: 

(b) Private News and Entertainment Channelsthrough NFDC: 

Theestimated cost of the campaign through TV  is Rs.  25.95 Cr excluding GST and the payments will be made onactuals.

TheCommittee recommended the proposal of undertaking awareness campaign through Television viz.Doordarshan and NFDC (for Private News and Entertainment Channels)for 3 months as per the proposed media plan at an estimated cost of Rs 25.95crore.

2.    Campaign through AllIndia Radio and Private FM Channels

Thedepartment has sought proposals from AIR and NFDC for broadcasting of threejingles on spurious calls through various radio stations on all Indiabasis for a duration of   6 months (181 days) through AllIndia Radio and Private FM stations (through NFDC) with anestimated cost of Rs. 17.20 crore (appx). Details of media plan and estimatedexpenditure are summarised below:  

(a)  AIR Media Plan: 

(b)  Private FMChannels through NFDC 

The estimated cost of the campaign through AIR andFM Channels is Rs. 17.20 Cr excluding GST and the payments will be made onactuals.

The Committee recommended the proposal of undertakingawareness campaign through Radio, viz. AIR and FMchannels for 6 months as per the proposed media plan at an estimated cost of Rs17.20 crore.

General

The Committee observed that the budgetallocated for the 12 months period is being spent in the final quarter of thefinancial year and within 3 months for TV and 6 months for Radio campaigns. TheCommittee also felt that instead of campaign during shorter period, it shouldbe staggered throughout the year for better results. The CommunicationDepartment informed that the activities for production of TVCs and selection ofvendor were taken up in the beginning of the financial year, however, theprocess has taken time. The department assured that the campaign activitieswill be commenced in time during the next financial year and that the campaignswould be planned in such a way for spreading them out throughout the financialyear.

The meeting concluded with vote of thanks tothe Chair.

M.S.Jayakumar P.K. Maiti M. Pulla Rao

Member-Convener Member Member

Ms Pournima Gupte

Chairperson